I wasn’t exactly thrilled when I found out there would be a Twitter and Instagram assignment in my public relations writing class. I had a similar assignment last year in my media writing class and I didn’t enjoy it. Naturally, I didn’t expect to enjoy tweeting 4 times a week, for a total of 9 weeks, this time around. Throwing Instagram into the mix didn’t make the assignment anymore appealing to me. In fact, I was even more disinterested. I was not a fan of having to use either site on a consistent schedule and I didn’t want to fill my friends’ feeds with posts related to public relations and #pure3600.
The first few tweets I posted for class felt tedious and boring. I wasn’t interested in the assignment. However, as I started to explore more of the Twitters we had to follow as part of the assignment I started to find more interesting content.
One of my favorite finds is this article by PR Daily which relates Disney movies to public relations. I also started to look through hashtags we used for class, including #pure3600 and #muexplore, and found some really creative content by other students. I started to become more interested in the assignment and it became easier to post the required 4 tweets each week.
I also became better acquainted with Instagram through this assignment. I have only had Instagram for a few months and I’ll admit I am still not an avid user but I’m getting there! The assignment helped me to start using it more and in more creative ways. I learned how to use a few different photo apps to edit pictures which is something I really enjoyed about this assignment. I also learned how Instragram can be just as useful as Twitter in terms of public relations.
While I initially thought the Twitter and Instagram assignment would be tedious and annoying like other times I have been asked to use social media for class work, in the end I really enjoyed the assignment! It was a fun way to learn more about the usefulness and power of social media in public relations. I was worried I would annoy my friends and followers with my PR-related tweeting, but I actually received a lot of positive feedback and even gained some new followers in the process! Overall, I really enjoyed the Twitter and Instagram assignment and hope to remain consistent in my use of both sites.